How Blue Collar and Home Services Business Owners Can Run Their Own Ads
I probably shouldn’t reveal this, but screw it—you don’t need an ad agency. You can run your own ads in about 15 minutes, and I’ll show you how. Even better, I’ll give you the exact method for free.
It’s called the “This Is Me” Ad, and here’s how to do it.
Step 1: Get Started (No Software Required, But It Helps)
You don’t have to use RunYourOwnAds.ai—but it makes this process super simple. I built it to take the guesswork out of running ads. If you sign up for a free trial, you’ll also get direct access to me and our community of local service business owners.
Step 2: Create Your Ad in Minutes
Once you’re in, type in your business name and what you do. Let’s say you own Blue Collar Billy’s Home Services—you just enter that and click Generate.
Choose your ad platform: Facebook (Meta) and Google Search work best for most local businesses. In under a minute, our AI will take your info, scan your website, and create a fully optimized ad—complete with targeting—ready to launch.
Step 3: Customize Your Ad
You’ll see multiple ad previews. Pick the one you like, then tweak it:
- Images: Use your own or select from AI-recommended ones.
- Text & Headlines: Pre-written for you, but you can edit them.
- Call-to-Action: Change the button to fit your goal (e.g., “Learn More”).
Step 4: Dial in Your Targeting
Our AI picks the best audience, but you can refine it:
- Interests: Target homeowners if you’re a home service provider.
- Location: Set a radius around your service area (e.g., 20 miles around Atlanta).
- Demographics: Choose age, gender, and other key details.
Step 5: Set Your Budget & Launch
- Start with as little as $5–$10/day
- Increase spend once you see results
- Click Launch Campaign—you’re live!
The Secret Sauce: The “This Is Me” Video Ad
Want the best results? Record a simple video of yourself on the job:
- “Hey, I’m [Name], owner of [Your Business Name]. We help [Who you help and what you do] in [Your City] with [Your Service]. Call us today!”
This kind of ad beats everything else right now. People trust real business owners over generic ads.
Bonus: Google Search Ads in One Click
After your Facebook ad, create a Google ad with the same process:
- Auto-generated headlines & descriptions
- Pre-set targeting based on your industry
- Easy budget settings (start low, scale up)
Google ads help people searching for your services find you instantly.
Want More Help?
I’ve got free training on:
- Running Google & Facebook Ads
- Setting up your Google Business Profile
- Getting $3,000 from Google to start ads
Click the link below to join my free forum and start growing your business—whether you use my software or not. I hope you run these ads and make a ton more money!
Questions from our members:
Can I really set up ads without an agency?
Absolutely! The idea behind this approach is that you don’t need an agency to start running ads. With RunYourOwnads AI, you can create effective ads in about 15 minutes by following the simple steps outlined in the video. This platform makes it easy for business owners to manage their ad campaigns independently.
What support is available if I use this software?
If you decide to use the software, you get direct access to Pat Cherubini for assistance with creating your ads. Additionally, there’s lots of support available through forums, including advice from other blue-collar and local service business owners. A free 15-day trial is also offered to test the software.
How do I know what targeting to choose for my ads?
The AI in the software is designed to select the best targeting options for your ads based on the information you provide. You have the flexibility to adjust or add targeting criteria, such as interests, locations, and demographics, to better suit your specific needs. This helps ensure that your ads reach the right audience effectively.
